The Lockdown Chronicles #8: Everyone needs an audience
Motivating people in a post-COVID-19 landscape is going to be a massive challenge for creative agencies, media agencies and media ...
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Tag: Gordon Muller
The Lockdown Chronicles #8: Radio. Power of sound or sound of power?
Entrenched broadcast stakeholders and ICASA need to realise that the confines of a radio frequency spectrum licence cannot regulate my ...
Read moreDetailsThe Lockdown Chronicles #7: This just got real!
Deepest condolences to the family & close friends and also to those who served their advertising apprenticeship with Louis Wilsenach ...
Read moreDetailsThe Lockdown Chronicles #6: Walking with Nietzsche and New Balance
One of the methods traditionally used to highlight the distribution and market viability of haves and have-nots is socio-economic segmentation ...
Read moreDetailsThe Lockdown Chronicles #5: Social isolation and post coital tristesse – know the difference!
We have all known for some time now that the job title 'media planner' is obsolete. Indeed it’s not difficult ...
Read moreDetailsThe Lockdown Chronicles #4: Not the Roof of Africa
...When you’re selling ad space to digital natives you need to accept that they are also newspaper immigrants....
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