DOOH an ‘action-driven, innovative and trusted channel’
GroupM's programmatic arm, Xaxis, is now available to marketers in South Africa.
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Tag: GroupM
Provocative perspectives: Why it’s important for brands and companies to celebrate Pride Month
It’s June, which means that LinkedIn has turned into a collage of rainbows as brands and organisations adjust their logos ...
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Agency operating models hold the key to client success
There were some positives for media to take away from 2020, and this year holds plenty more for those agencies ...
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Everything you know about digital reach is wrong
In its essence, an effective media plan ensures that you reach as much of the right audience as possible in ...
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The gradual shift from age and gender to audiences
Most of the world’s largest marketers focus on age and gender when they plan and buy media. This is especially ...
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Brand safety: Limiting risks and improving trust and quality
In 2019 the conversation has stepped up from brand safety to public safety and related trust issues, including supply chain ...
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