Most of the world’s largest marketers focus on age and gender when they plan and buy media. This is especially true for campaigns designed to build brands and those which rely on video. Read more
In 2019 the conversation has stepped up from brand safety to public safety and related trust issues, including supply chain transparency, consumer protection and social responsibility. Read more
The Media Online's weekly wrap of need-to-know global media news. Read more
The role of distributed ledger technology (DLT), or blockchain, in the coming years can be compared to that of cheap consumer broadband in enabling mass market videoconferencing technology.... Read more
Not seeing Africa as a single market, and recognising and embracing the differences between countries, is key to doing successful business on the continent. Read more
Copyright © 2015 - 2019 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd.