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An excellent, clear and comprehensive piece about digital audience measurement was published in The Media in November. Written by Byron ...
Read moreDetailsDigital audience measurement has a long way to go in South Africa, says Byron John. Over the last few months ...
Read moreDetailsIf you still refer to the ‘online medium’ as new media, you may be too old for this industry. The ...
Read moreDetailsProgrammatic buying is in its infancy in South Africa, but catching up fast as media agencies start setting up systems ...
Read moreDetailsWhile some say online is the easiest platform to measure, others are adamant that more needs to be done to ...
Read moreDetailsMedia Moves… TheMediaOnline's weekly round up. Conversation LAB snaps up ex-Google staffer. Ogilvy & Mather saddened by resignation of Julian ...
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