Warm up to cold calling and yield better results for your agency
Latest research conducted by Spanish-based Scopen and the Independent Agency Search & Selection Company reveals how South African agencies are ...
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Tag: IAS
Challenges and opportunities for account management in agencies
At a recent IAS master class for our agency subscribers, Gillian Rightford, well known lecturer and advisor in the advertising ...
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A 2016 media perspective from top marketers
The Independent Agency Search and Selection company (IAS) recently held one of its series of master classes. Marketers from some ...
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Pitch perfect: Should agencies opt out?
What if agencies opt out of all pitches called by their own clients? This radical approach could benefit both parties, ...
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Interesting times, interesting opportunities
We live in interesting times, driven in particular by technological advances and as such, agencies and their clients have to ...
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All the media moves
Media Moves… TheMediaOnline's weekly round up. Sad ABF announces the passing of one of its great champions. Primedia Broadcasting boosts ...
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