Tag: IAS

The SCOPEN Africa Decade Awards held in Johannesburg on 24 February 2026 were meant to be a celebration - and ...

At the AdForum Summit in London last October, one message kept surfacing: social and influencer marketing has become the fastest-growing ...

Africa isn't one market. It's 53 countries, over a thousand languages and a tangle of cultures, regulations and consumer realities. ...

In South Africa’s agency market, being well known is no longer the same as being well regarded. The results of ...

SCOPEN has unveiled South Africa’s most admired creative and media agency professionals for 2025, based on spontaneous nominations from both ...

For years, research was marketing's quiet cousin – steady, sensible and often sidelined when budgets tightened. It was something you ...