Contract crunch: Why CMOs must get closer to the fine print
The IAS Media Assurance Masterclass Series reveals 70% of procurement professionals are overwhelmed by marketing contracts while agencies quietly exploit ...
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Tag: IAS
Why questions are your secret weapon in winning pitches
In the bloodsport of pitching for new business, one weapon can prove mightier than credentials, sharper than case studies and ...
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Pitch perfect or idea theft?
“Good artists borrow, great artists steal.” This provocative quote, often attributed to Pablo Picasso, suggests that all creativity is derivative. ...
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The secret to being your agency’s #1 client – on any budget
There is a prevalent notion that small clients in an agency equate to lesser importance. Johanna McDowell, CEO of the ...
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Programmatic media under the spotlight
The IAS Media Assurance Masterclass series, in partnership with Media Marketing Compliance (MMC), continued its four-part masterclass series with a ...
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Media agencies compete for new business in 45 pitches a year
Rising new business costs are a growing concern for agencies worldwide. In response, SCOPEN conducted a focused study in Brazil, ...
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