The Agency Scope 2021/2022 report reckons South Africa’s creative agencies are encroaching on media agency spaces. Read more
The size of the global marketing industry coupled with what AGENCY SCOPE has determined marketers spend enables the indication of what’s being spent in South Africa – and which sectors are g... Read more
The changes in our industry have been massive – and not just due to the pandemic, either. We’ve seen print take something of a knock, and digital rise and grow unlike any platforms before. Read more
The recent release of the SCOPEN research into the state of play at South African media agencies has revealed a need to “leave their comfort zone and go far beyond their actual offering”. Th... Read more
Expert intermediaries provide valuable benefits for both marketers and agencies, and the result of their input is visible across a number of important areas in a marketer-agency relationship... Read more
Are agencies ready and willing to divert their energies into pitching? And if so – what new questions should they be asking of the marketers who approach them? Read more
