Brand vs performance: What marketers really expect from agencies
Brand and performance marketing are increasingly viewed as two parts of one integrated marketing strategy. IAS research found that 95% ...
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Tag: IAS
Five trends from AdForum shaping advertising in 2026
From the rise of agency-owned AI platforms to the resilience of independent agencies and the growing importance of human creativity, ...
Read moreDetails![Less noise, more nerve [part 1]](https://themediaonline.co.za/wp-content/uploads/2026/05/3d-graph-computer-illustration-350x250.jpeg)
Less noise, more nerve [part 1]
South African marketers are shifting from high-volume output to smarter, more intentional investment focused on effectiveness rather than noise. Budget ...
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A line in the sand
The SCOPEN Africa Decade Awards held in Johannesburg on 24 February 2026 were meant to be a celebration - and ...
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Social’s arrival as marketing’s third force
At the AdForum Summit in London last October, one message kept surfacing: social and influencer marketing has become the fastest-growing ...
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Inside Africa: Finding the right partners for growth
Africa isn't one market. It's 53 countries, over a thousand languages and a tangle of cultures, regulations and consumer realities. ...
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