Tag: IAS

From the rise of agency-owned AI platforms to the resilience of independent agencies and the growing importance of human creativity, ...

South African marketers are shifting from high-volume output to smarter, more intentional investment focused on effectiveness rather than noise. Budget ...

The SCOPEN Africa Decade Awards held in Johannesburg on 24 February 2026 were meant to be a celebration - and ...

At the AdForum Summit in London last October, one message kept surfacing: social and influencer marketing has become the fastest-growing ...

Africa isn't one market. It's 53 countries, over a thousand languages and a tangle of cultures, regulations and consumer realities. ...

In South Africa’s agency market, being well known is no longer the same as being well regarded. The results of ...