Understanding a consumer’s culture, genuinely getting closer to them and making them part of your brand’s story are key elements for a business’s success. Read more
The Marketing Association of South Africa (MASA) has embarked on new research to find out what CEOs really think of CMOs, marketing and marketers. Read more
The IMC’s Marketing Gets Naked conference offered insights into the world of marketing, both locally and globally, with advice, case studies and trends. Read more
The Media Online's weekly column delivering news of account wins, people moves and media business news. Read more
Stripping away all the outer layers to reach marketing's raw core is what next year's Nedbank IMC Conference is all about. And what a line-up of speakers they have planned. Read more
