South African brands must guard against paid media ‘workslop’
Marketing leaders are facing growing board pressure to use more AI – often without any supporting rationale. However, when it ...
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Agentic AI could be your own team of specialists. But where do you begin?
The exponential growth of generative AI tools like ChatGPT and Gemini have quickly become mainstream in digital marketing. Taking the ...
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The global CMO 2025 agenda: Lessons from abroad
In 2024, global CMOs had their hands full managing costs, optimising performance, and finding ways to ensure AI investments delivered ...
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The particular challenges of financial services’ digital marketing campaigns
Heading up digital marketing efforts in the financial services sector is not easy right now. High interest rates and slow ...
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Brands must be the consumers’ custodian … or SA risks becoming the data Wild West
The South African Information Regulator is beginning to flex its muscles, placing a good deal more urgency on companies to ...
Read moreDetailsThe year machines got smart and digital marketing was the winner
New technology now allows brands to use machine learning to assess many thousands of internal and external factors that impact ...
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