Tag: influencers

The African creator economy is thriving, growing at a rate of 28.5% per year and set to reach $17.8 billion ...

Social media content creation is a space that’s increasing in value locally, with 45.34 million South Africans using the internet ...

It’s 2025 and AI has rewritten the rules, Web 3.0 is shaking up digital marketing strategies, and consumers are demanding ...

Many brands have been burned simply by aligning their product with the wrong influencer. Don’t risk alienating your audience by ...

"That’s not a real job.” A father tells his daughter as she shares her dream of becoming a full-time content ...

How is it possible that a YouTuber’s staged boxing match can draw almost as many viewers as the Super Bowl? ...