The rise and rise of Influencer Marketing
Influencer marketing, which many say brings a brand closer to consumers, will continue to cause a stir in 2018, as ...
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Tag: influencers
The rise of a new kind of celebrity
Is your brand currently using social media stars to spread your brand message? This type of marketing, influencer marketing, is ...
Read moreDetailsTruth in (social media) advertising and deceptive influencers
Does South Africa have any formal regulations in place to ensure influencers declare their endorsement of products/brands on social media?
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Social media and branding: Behind Kylie Cosmetics’ success, new marketing rules and risks
The new reality of marketing in the era of social media is that while brands can rise faster, they can ...
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‘Don’t count the people you reach, reach the people that count’
Only a third of South Africans have read a newspaper or magazine in the past month. That was one of ...
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Twitter’s reaction to the 2017 State of the Nation Address (SONA)
The president's annual State of the Nation Address (SONA) is a highlight within the South African political calendar but for all ...
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