innovation | The Media Online

OOH in a pandemic: When crisis catalyses collaboration

Posted By: Lizelle Mc Connellon: August 04, 2020In: Out of Home

When lockdown was first announced, out of home (OOH) advertisers reacted in panic, with campaigns withdrawn across the board. It was a scary time not only for our clients, but for every... Read more

East Coast Radio is KwaZulu-Natal’s number one for hit music, inspiring content, information, and for making memories

Posted By: TMO Adson: July 28, 2020In: Partner Content, Radio

[PARTNER CONTENT] East Coast Radio, KZN's leading commercial radio station, is as energetic and vibrant as the people from the East Coast of South Africa Read more

Innovation, data, strategy: What makes a media agency most attractive?

Posted By: Johanna McDowellon: June 23, 2020In: Media agency

It’s reasonable to expect that different media agency leaders may value certain characteristics over others. However, when it comes to the ideal media agency, the market has spoken. Read more

Hard challenges create cool solutions

Posted By: Cory Treffilettion: June 08, 2020In: Media business

This pandemic sucks. Let’s just start there. But it has created an opportunity for disruption and innovation to come to the forefront. Read more

Awakenings: Innovation must happen now

Posted By: Jarred Cinmanon: May 14, 2020In: Advertising

There is a new willingness to embrace digital channels, to consider fundamental product and service innovation, and an acceptance that we will need to serve a changed consumer now and on the... Read more

Innovation will accelerate digital transformation in the advertising industry

Posted By: Strini Naickeron: April 24, 2020In: Television

This is an opportunity to be innovative in our approach, and rethink the traditional model of advertising, content creation, communications and marketing. Read more