IOT for marketing: Building a buyers persona with psychographics
Psychographic characteristics are important because they provide a much narrower and targeted view of the customer or consumer. Psychographics move ...
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Tag: IOT
Awards Wrap: Pendoring and MMA Smarties winners, New Media takes gold in the Big Apple; Moffie up for three BIFAs
The Media Online's weekly column delivering news of award wins, entries, competitions and winners in the media industry.
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The age of the customer means take action or face the consequences
According to Forrester, 2017 will be a year of action. While the company has advised a strong focus on technology ...
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Smart Cities: How technology delivers value and connectivity to citizens
Cities are the future, but they will be put under great strain to adapt their infrastructures and services to cope ...
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