Psychographic characteristics are important because they provide a much narrower and targeted view of the customer or consumer. Psychographics move the business closer to the right customers... Read more
The Media Online's weekly column delivering news of award wins, entries, competitions and winners in the media industry. Read more
According to Forrester, 2017 will be a year of action. While the company has advised a strong focus on technology to improve customer experience, it has also warned that trying to play catch... Read more
Cities are the future, but they will be put under great strain to adapt their infrastructures and services to cope with predicted population growth and increasing urbanisation. Fortunately,... Read more
