Tag: Isla Prentis

Am I the only one who thinks that we’ve hit a crazy new level of jargon and hot topics in ...

In a world saturated with content, we need to make sure that our message (big or small) draws the consumer ...

Driven by a new human intelligence unit, The MediaShop is evolving its business strategy around deeper consumer insights and customised ...

AMPS is effectively gone. LSMs are no longer relevant and the Establishment Survey is launching in 2017. What is a ...

In April, we asked readers  to tell us who they thought scored 10 out of 10 so we could celebrate our industry’s top ...

Is on-demand TV going to become in demand? Personally, I prefer to keep my DStv subscription because where else in the ...