In a world saturated with content, we need to make sure that our message (big or small) draws the consumer in. After all, brands no longer have the control or power. Read more
Driven by a new human intelligence unit, The MediaShop is evolving its business strategy around deeper consumer insights and customised campaigns. Read more
AMPS is effectively gone. LSMs are no longer relevant and the Establishment Survey is launching in 2017. What is a media planner to do? The way I see it, we each have two choices. Either we... Read more
In April, we asked readers to tell us who they thought scored 10 out of 10 so we could celebrate our industry’s top achievers who consistently out-perform their colleagues. The criteria wer... Read more
Is on-demand TV going to become in demand? Personally, I prefer to keep my DStv subscription because where else in the world will you get the sports coverage that SuperSport provides? Becaus... Read more
