As smart technology enters our homes, cars, work and leisure time, marketers have the opportunity to innovate and reach potential customers via ever-expanding touch points. No purchasing dec... Read more
Black Friday has evolved into a complex sales phenomenon and looks set to continue to reach new highs, despite or maybe because of our rocky economic status. Read more
In our product-saturated world, how does a brand become your best friend forever? Read more
Physical merged with digital, that’s phygital. It’s a marketing and retail description, but you’ll find a world of phygital art out there too. Read more
Out of South Africa’s 118 biggest brands, two of them don’t use social at all, and out of those that did, 12% said they didn’t have a social media strategy. Read more
To leverage your personal profile on LinkedIn here are four key things you can do to position yourself as a credible authority in your line of work. Read more
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