Disrupting traditional paths of evolution in African media research
With access to data, and to the insights gleaned from it, brands and agencies have become more confident about putting ...
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Tag: Joe Otin
Real impact as media research comes into its own in Africa
With just six weeks to go before the Pan-African Media Research Organisation’s annual conference, taking place in Cape Town this ...
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Africa: The final (media) frontier
‘Africa is rising.’ This appeared to be an unusual sentiment when The Economist ran it as a coverline in 2011, ...
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