True reflection of South Africa’s top income earners in PAMS2019
Until now media researchers have estimated the value of South Africa’s top income group. The PRC used actual SARS data ...
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Tag: Josephine Buys
The ‘Netflixification’ of on-screen reading habits
Digital reader subscription models utilise data science for relevance. Meanwhile, reader appetite for quality content is growing.
Read moreDetailsPAMS 2019 reveals a number of firsts for South Africa’s media research industry
The Publisher Audience Measurement Survey 2019 results, released last week, came at a time where trust in media brands has ...
Read moreDetailsTaking the pulse of media industry research
The Publisher Research Council’s Josephine Buys checked in with South Africa’s industry research bodies to find out about their state ...
Read moreDetailsReading is alive and well, while the platforms are evolving
Despite the long-held belief that drive-time radio shows take the greatest share of audience, a new survey clearly proves that ...
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The PRC delivers three fused studies, tripling the insights
The PRC has been eminently forward thinking and there is a remarkable amount of data which can be put to ...
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