The PRC and Nielsen have collaborated and PAMS2019 is now easily accessed on Nielsen’s iPort system, a boon for planners and strategists. Read more
Given the increasing geographical challenges of F2F surveys in the South African context, PRC have been collaborating with Nielsen to future proof research methodologies and this hybrid exam... Read more
Until now media researchers have estimated the value of South Africa’s top income group. The PRC used actual SARS data to pinpoint just what it looks like. Read more
Digital reader subscription models utilise data science for relevance. Meanwhile, reader appetite for quality content is growing. Read more
The Publisher Audience Measurement Survey 2019 results, released last week, came at a time where trust in media brands has never been more important. Read more
The Publisher Research Council’s Josephine Buys checked in with South Africa’s industry research bodies to find out about their state of health, and what’s in store for 2020. Read more
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