Collaboration the next frontier for media audience measurement
Comprehensive, ongoing research produced by JICs for each media type is expensive and time-consuming. However, the benefits outweigh the cost, ...
Read moreDetails
Tag: Josephine Buys
Why consumers turn to trusted news media in times of crisis
The only counter to an avalanche of fake news is a trusted, credible and healthy news and journalism sector that ...
Read moreDetails
An unmissable event for analysis ninjas, reporting squirrels and curious marketers alike
The new PAMS 4 WAY FUSION contains an unprecedented 953 909 612 data points, making it an essential tool for ...
Read moreDetails
Collaboration between the PRC and the BRC boost TAMS TV household universe
An innovative collaboration between the Publisher Research Council and the Broadcast Research Council will see the BRC use the former’s ...
Read moreDetails
The PRC’s iPort of call gives agencies access to topline reader data
The PRC and Nielsen have collaborated and PAMS2019 is now easily accessed on Nielsen’s iPort system, a boon for planners ...
Read moreDetails
In another PAMS2019 first, the Publisher Research Council uses quality control technology
Given the increasing geographical challenges of F2F surveys in the South African context, PRC have been collaborating with Nielsen to ...
Read moreDetails
