Tag: Kantar Millward Brown

Having a central connecting idea greatly improves the chances of campaign effectiveness by facilitating integrated planning and customising formats for ...

The performance of strong brands were less affected by the 2008 financial crisis and recovered a good two and a ...

Most marketers are confident they are producing integrated multichannel campaigns; unfortunately, this is not a view shared by consumers.

The mention of AI does provoke fear in many, but it has had real positive results. Netflix claims to have ...

Adverts that link brands to solving societal issues and those that emphasise family and friends find a place in the ...

This was the first year non-US brands grew faster than US brands. Fourteen Chinese brands appear in the Top 100 ...