The performance of strong brands were less affected by the 2008 financial crisis and recovered a good two and a half years earlier than the other brands. Read more
Most marketers are confident they are producing integrated multichannel campaigns; unfortunately, this is not a view shared by consumers. Read more
The mention of AI does provoke fear in many, but it has had real positive results. Netflix claims to have saved itself $1 billion in subscriber loss by using AI to predict viewer preferences... Read more
Adverts that link brands to solving societal issues and those that emphasise family and friends find a place in the hearts and minds of consumers. Read more
This was the first year non-US brands grew faster than US brands. Fourteen Chinese brands appear in the Top 100 ranking compared to just one (China Mobile) in 2006. Read more
A multichannel, integrated campaign can increase a brand’s reach and appeal to customers, but only if done in the right way. Read more