The challenge of embracing new research practices in the digital age
Innovation approaches and analytical thinking are key in maintaining research integrity. Many of us are grappling with the question of ...
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Tag: Kuper Research
Robust and accurate, the latest ROAD research powers planning and strategy
The OMC's research currency is robust, accurate and designed for our local market, delivering value and meeting a host of ...
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A unique and original thinker
Jos Kuper is the inaugural winner of the Bell Award. This recognises an individual who, though not working for a ...
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Sexy new tool, ROAD, set to revolutionise OOH planning
Out of home media has long been undervalued in relation to other media, simply because it is so difficult to ...
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Outdoor Measurement Council updates stakeholders on audience research
South Africa’s newly registered and recently formalised Out of Home Measurement Council (OMC) has undertaken using ground-breaking methodology by ...
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The new OOH currency – worth its weight in gold
The modernity, sophistication and validity of the new Out of Home Measurement Council (OMC) currency is the talk of the ...
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