So far most of the indications are that the new economics of influencer marketing are not too different to the old economics of marketing. Read more
For those doubting the power of social media video advertising, they need only look at PEX’s recent research. The platform, which is a global video and music search engine used by all... Read more
Facebook and Snap have quickly morphed to become platforms. The impending question is, exactly what kind of platform do they think they truly are? Read more
The new reality of marketing in the era of social media is that while brands can rise faster, they can also fall faster than ever before. Read more
Kimposium!, an academic symposium I organised about all things Kardashian, sold out. And why would it not, given the levels of interest that this family generates? But there is some dismay a... Read more
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