With data and automation playing a key role in modern media agencies, has media planning lost its human connection? Read more
Are larger, more established media agencies treated more leniently by clients, while smaller, start-up ones are held to a higher standard? The industry weighs in. Read more
Michael Bratt chatted exclusively with Wavemaker global president for market development, Ajit Varghese, and SA CEO Lwandile Qokweni. Read more
The media terrain in South Africa and the world has changed profoundly in the last 10 years. Digital technology continues to create an explosion of media alternatives across the web and mobi... Read more
So who exactly is in the LSM 4-7 market? It is no longer so simple, discovers Melina Meletakos while investigating the benefit of LSMs to the media. Living Standards Measures (LSMs) have bee... Read more
Diminishing print advertising revenues impact heavily on media owners, at home and abroad. TIME magazine recently caused an international uproar when it published a tiny ad on its front cove... Read more
