Location data: Bridging data science with media strategy
In today’s data-driven marketplace, location data has emerged as one of the most powerful and under-leveraged tools for marketers and ...
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Tag: Lwandile Qokweni
Podcasting: The right to be heard
The top five podcasts in South Africa by listenership include Distractible, The Joe Rogan Experience, Podcast and Chill with MacG, ...
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Wavemaker South Africa wins R300m Tiger Brands media account
Wavemaker has won the R300 million Tiger Brands account for South Africa as well as Nigeria, South Sudan, Angola, Mozambique, ...
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An honest conversation with media agency leaders
It doesn’t take a rocket scientist to know that our economic state is dire and as a result, marketing budgets ...
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The Provocateur: Diversity beyond numbers
A major lesson learned climbing the ranks in the advertising industry is that diversity cannot be achieved or measured in ...
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The human connection: does the art of media planning need to be revived?
With data and automation playing a key role in modern media agencies, has media planning lost its human connection?
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