It doesn’t take a rocket scientist to know that our economic state is dire and as a result, marketing budgets are tight. The situation is exacerbated by ongoing lockdown periods, and Covid-1... Read more
A major lesson learned climbing the ranks in the advertising industry is that diversity cannot be achieved or measured in numbers; we need to do much better than that, wherever we are in the... Read more
With data and automation playing a key role in modern media agencies, has media planning lost its human connection? Read more
Are larger, more established media agencies treated more leniently by clients, while smaller, start-up ones are held to a higher standard? The industry weighs in. Read more
Michael Bratt chatted exclusively with Wavemaker global president for market development, Ajit Varghese, and SA CEO Lwandile Qokweni. Read more
The media terrain in South Africa and the world has changed profoundly in the last 10 years. Digital technology continues to create an explosion of media alternatives across the web and mobi... Read more
