Differing standards for large and start-up agencies?
Are larger, more established media agencies treated more leniently by clients, while smaller, start-up ones are held to a higher ...
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Tag: Lwandile Qokweni
Exclusive: Media agencies under pressure, but they’re adapting to their changing role
Michael Bratt chatted exclusively with Wavemaker global president for market development, Ajit Varghese, and SA CEO Lwandile Qokweni.
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Synergy in marketing: How 1 + 1 can equal 3
The media terrain in South Africa and the world has changed profoundly in the last 10 years. Digital technology continues to ...
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Changing consumers mean changes in LSMs
So who exactly is in the LSM 4-7 market? It is no longer so simple, discovers Melina Meletakos while investigating ...
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Print’s ‘prime real estate’ up for grabs
Diminishing print advertising revenues impact heavily on media owners, at home and abroad. TIME magazine recently caused an international uproar ...
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