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    The truth is, no media consumer likes content interrupted by advertising, at best, and being bamboozled into confusing ad content with editorial content, at worst. Like hard selling, advertising that forces products down people’s throats is more and more unwelcome in an increasingly consumer-savvy world. Just as advertisers will try to find gimicky new ways of doing business, media consumers will find ways to bypass their efforts. My suggestion: reduce production costs by firing creatives who do it only for the prestige, and keep ads simple, with messages consumers WANT to read, in places where consumers EXPECT to see them.

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    Great article and good comment from Martin.

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