There are challenges still facing media measurement in Africa, but the mobile phone, for one thing, is improving matters, as is the Pan African Media Research Organisation. Read more
[PRESS OFFICE] Social media platforms and online video set to consolidate their dominance in advertising in 2020, despite measurement concerns. Read more
The Broadcast Research Council (BRC) has finally named its new CEO, after months of waiting following the departure of Clare O’Neil at the end of last year. Gary Whitaker has been appo... Read more
To maximise the impact of research and data investments, it is just as important to know how to use them effectively as it is to know what kind of research to commission. Read more
Four media research experts share their views on the issues and the trends ahead for the media research sector in South Africa and Africa. Africa is ripe for growth. Bye bye AMPS, hello SELS... Read more
Real-time and rapid-time research is where market research is going, in fact where it is at right now, writes Brad Aigner. The digital revolution has provided amazing new opportunities to ma... Read more
