Effie Awards South Africa names 45 finalists for 2026
The Effie Awards South Africa has announced its 45 finalists for 2026 following the first round of judging, with this ...
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Tag: marketing campaigns
We made 10 ads with AI. Here’s what it still can’t do
Wonga used AI video generation to extend its 2026 'Yoh! to Yebo' campaign across TV, VOD, digital and out-of-home. Google ...
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Data silos preventing brands from getting real digital marketing value
less than 10% of businesses are using insights and technology to create useful, relevant experiences at multiple moments along the ...
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Digital advertising is changing and so should our tactics
We need to move away from being fixated on action type campaigns only and see the relevance of generating real ...
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