Tag: marketing effectiveness

The Signals Shaping Business, Media, Technology and Consumer Behaviour Across Africa. Adopt the technology. Build the audience. Enter the market. ...

South African businesses are likely to face growing pressure to demonstrate the return on their marketing investment in 2027, as ...

Women for Change and Edelman South Africa took the top honour at the 2026 Effie Awards South Africa, winning the ...

Brand and performance marketing are increasingly viewed as two parts of one integrated marketing strategy. IAS research found that 95% ...

Boardroom-first marketing: CMOs must connect marketing spend directly to revenue, payback and enterprise value. Creative quality matters: Effectiveness-led creative consistently ...

TV ads drive AI queries about products, actors, music, claims and creative concepts. TV generates demand that search captures, meaning ...