Tag: Marketing leadership

Vaughan Croeser, vice-president of marketing at South African Breweries (SAB), has been named Loeries Marketer of the Year for his ...

Median tenure for chief marketing officers (CMOs) has fallen 35% since 2010, according to a new study by Findem and ...

Boardroom-first marketing: CMOs must connect marketing spend directly to revenue, payback and enterprise value. Creative quality matters: Effectiveness-led creative consistently ...

Marketing must reclaim its strategic role in the C-suite and be recognised as a business growth driver. AI should augment, ...

Strategy is an investment, not a cost: Better thinking leads to better decisions and stronger marketing outcomes. Not all hours ...

Marketing is shifting from campaigns to always-on AI systems. AI now recommends brands, making machine-readable content essential. Trust, structured data ...