Brand vs performance: What marketers really expect from agencies
Brand and performance marketing are increasingly viewed as two parts of one integrated marketing strategy. IAS research found that 95% ...
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Tag: Marketing measurement
Retail media is growing fast. Standards are not
South Africa's retail media market is projected to have 13 formal retail media networks operating by the end of 2026, ...
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MMA SA opens retail media measurement standards for public comment
MMA South Africa has released a draft South African Retail Media Measurement Standards Framework for a 60-day public consultation starting ...
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The model did not fail. You applied it in the wrong market
Last-click attribution misses how Africans really buy, overlooking WhatsApp, offline interactions, and community influence. African markets need measurement built for ...
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