The only L’s I take are Lessons
At some point the news will make its way out to the wider advertising public. Or maybe it won't, because, ...
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Tag: marketing strategy
Marketing at a crossroads
Marketing must reclaim its strategic role in the C-suite and be recognised as a business growth driver. AI should augment, ...
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We measure the cost of strategy. Why don’t we measure its value?
Strategy is an investment, not a cost: Better thinking leads to better decisions and stronger marketing outcomes. Not all hours ...
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The great advertising divorce
Creative and media integration is now essential because digital marketing requires both disciplines to work together in real time. The ...
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Africa is not the next digital opportunity. It is the current one
For years, Africa has been framed as marketing's next big opportunity. The emerging market. The growth story. The region to ...
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100 industry leaders to take the stage at South Africa’s largest CMO event
100 speakers focused on marketing strategy and brand leadership 1000 delegates set to attend and exchange insights and shared experiences ...
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