Today, it’s not the quality of the product or service that is important, but the quality of the community that is built around it. Read more
Known for pushing boundaries with its thought-provoking, conversation-starting adverts, South African brand Nando's has a definitive strategy behind its marketing. Read more
To promote the launch of the autonomous driving capabilities of its S-Class vehicles, Mercedes-Benz Cars SA revisited an advert from 30 years ago. Read more
Brands should be engaging and pay more attention to what millennials are passionate about. These millennials also have high expectations of brand experiences. Read more
Brands that tap into current social discussions will win favour with consumers, but they must do so in the right way, otherwise it will seem forced. Read more
Today’s media terrain is so diverse but that doesn’t mean services and service providers should work in silos, says Diane Charton. In today’s complex media world, brands need a... Read more