We need to move away from being fixated on action type campaigns only and see the relevance of generating real brand affinity among our audience. Read more
Targeting niche consumers, constantly refining your offering, and using brand ambassadors are some of the marketing lessons from CrossCall’s SA launch. Read more
Understanding a consumer’s culture, genuinely getting closer to them and making them part of your brand’s story are key elements for a business’s success. Read more
The IMC’s Marketing Gets Naked conference offered insights into the world of marketing, both locally and globally, with advice, case studies and trends. Read more
Every senior marketer and senior agency person use this cliché to describe their “unique” approach to strategy and the ways in which they should be evaluated. It’s time to abandon this trope... Read more
Today, it’s not the quality of the product or service that is important, but the quality of the community that is built around it. Read more
