Tag: marketing strategy

Vaughan Croeser, vice-president of marketing at South African Breweries (SAB), has been named Loeries Marketer of the Year for his ...

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Brand and performance marketing are increasingly viewed as two parts of one integrated marketing strategy. IAS research found that 95% ...

Market creation in Africa focuses on creating new demand rather than competing for existing market share. African innovation often emerges ...

At some point the news will make its way out to the wider advertising public. Or maybe it won't, because, ...

Marketing must reclaim its strategic role in the C-suite and be recognised as a business growth driver. AI should augment, ...