The IMC’s Marketing Gets Naked conference offered insights into the world of marketing, both locally and globally, with advice, case studies and trends. Read more
Every senior marketer and senior agency person use this cliché to describe their “unique” approach to strategy and the ways in which they should be evaluated. It’s time to abandon this trope... Read more
Today, it’s not the quality of the product or service that is important, but the quality of the community that is built around it. Read more
Known for pushing boundaries with its thought-provoking, conversation-starting adverts, South African brand Nando's has a definitive strategy behind its marketing. Read more
To promote the launch of the autonomous driving capabilities of its S-Class vehicles, Mercedes-Benz Cars SA revisited an advert from 30 years ago. Read more
Brands should be engaging and pay more attention to what millennials are passionate about. These millennials also have high expectations of brand experiences. Read more
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