The next African unicorn may not be a startup. It may be a brand
Africa has never had a shortage of ideas. It has never lacked creativity or talent. What it has lacked is ...
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Tag: marketing technology
Why should millions in client media spend depend on a personal Facebook account?
If clients trust us with their brands, their data, and their media investment, should access to those environments depend on ...
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FCB Africa and Meta Media merge to form HUMANTRUTH
HUMANTRUTH Agency has launched in South Africa, bringing together FCB Africa and boutique media agency Meta Media under Nahana Communications ...
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Advertising’s AI dilemma: Selling time is collapsing
Martech stack utilisation has fallen to 49%, highlighting the cost of underused marketing technology Advertising agencies are increasingly using generative ...
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Marketing technology platforms need to balance AI with human expertise
South Africans embrace AI but expect transparent, locally supported customer service. Poor customer service drives churn, with many consumers abandoning ...
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100 industry leaders to take the stage at South Africa’s largest CMO event
100 speakers focused on marketing strategy and brand leadership 1000 delegates set to attend and exchange insights and shared experiences ...
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