Tag: marketing trends

TikTok is increasingly being used by B2B brands to build awareness and engagement. Authentic, personality-driven content can outperform polished corporate ...

Feel-good marketing is emerging as a key strategy for brands seeking stronger emotional connections with consumers Penquin says consumers increasingly ...

For years, Africa has been framed as marketing's next big opportunity. The emerging market. The growth story. The region to ...

AI is now Africa's primary decision engine, making inclusion in AI-generated answers essential. Share of answers has replaced share of ...

A new study of senior South African marketers has found that the long-running debate over whether marketing budgets should favour ...

In 2024, global CMOs had their hands full managing costs, optimising performance, and finding ways to ensure AI investments delivered ...