eSport game changer
Gaming has transformed into an $168 billion industry, establishing itself as the leading sector in entertainment. Its pervasive culture is ...
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Tag: marketing
Media Moves: IAS off to AdForum NY, Megan Walker joins Ultimate Media, Superbalist’s new Influencer Shops revolutionise online shopping
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: South Africa’s ...
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Seasonal shifts vs long-term strategy
From discussions about Gen-this and Gen-that to the seasonal shifts that demand immediate attention, marketers often find themselves navigating a ...
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The great rise of retail media
If you work in marketing – be it advertising or anywhere in media – you’ll be familiar with the buzzwords ...
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Awards Wrap: DStv Content Creator Awards 2024 entries open, Shop! SA Shopper Marketing Awards call for entries, record number of entries for Top 16 Youth Brand Awards
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media. ...
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Was media planning really less precise before AI?
Look around today and you cannot escape hearing about how AI is changing the media and creative industries almost overnight. ...
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