The human ‘X-factor’ in AI-driven marketing
A few years ago, as whispers of artificial intelligence (AI) began permeating the marketing sector, there was a palpable buzz. ...
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Tag: marketing
Awards Wrap: Joe Public cracks 2023 Global Effie Index, Mastercard Women SME Leaders Awards reveals 2024 winners
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media. ...
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Fostering an effective agency-client partnership
In the dynamic landscape of modern business, the relationship between agencies and their clients has evolved into a crucial determinant ...
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Product drops don’t pay the bills
In the ever-evolving world of influencer marketing, a harsh reality persists: a crate of toothpaste or a weekend getaway doesn’t ...
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Media Moves: New ACA board steps up, Hive Group merges creative and tech, Hoorah helps take Alexforbes’ marketing to the next level with internal agency
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: The Hive ...
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Enhancing marketing effectiveness in the age of AI
Under the theme From Disruption to Creation: AI’s Impact on the Agency-Client Ecosystem, Effie South Africa recently hosted a dialogue ...
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