Dinosaurs and prophets
I had the pleasure of beginning my marketing career pre-internet. Well, I think floppy disks and four-colour VGA monitors existed ...
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Tag: marketing
Heated MASA meeting yields little action
A meeting interspersed with personal attacks epitomised the Marketing Association of South Africa (MASA) meeting held last week in Sandton. ...
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Mass media need to look deep into the soul of the new consumer
In his book, The Future of Advertising, Joe Cappo, of Advertising Age fame, writes about a world of increasingly cynical ...
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Dear ANC: Talking to you about campaigns and crybabies
Dear ANC. Please grow up. I know this is asking too much but it is about time you stop being ...
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Marketing media and brand obsessions
I've started having these marketing nightmares lately. A few nights ago I had a dream about the beggar who regularly ...
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When marketing in Rome…
When branching out into a foreign country, numerous local peculiarities may require your attention. Going beyond translation of your product or ...
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