Case study: How a catchy billboard campaign went viral
The #GetNakedAnywhere campaign from fully digital insurance platform, Naked, has turned into a viral TikTok phenomenon that has generated more ...
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Tag: marketing
Marketing for a second chance at life
Providing a second chance at life. This is the crucial role played by DKMS Africa in fighting blood cancers and ...
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Tackling non-disclosed media models head-on
The IAS Media Marketing Compliance Masterclass series, in partnership with Media Marketing Compliance (MMC), wasted no time addressing one of ...
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Awards Wrap: Effie Awards entry dates revealed, The Bookmarks launch learner jury, Govender joins Gerety Awards jury
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media. ...
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The hidden cost of dull, bland and boring advertising
Watching children discover the world is a treat. Seeing them fill with glee and delight as they discover the crackle ...
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Marcel Swain joins Dentsu X to redefine brand engagement in South Africa
Dentsu X has appointed Marcel Swain as managing director for South Africa, a strategic move to drive the agency’s expansion ...
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