WPP adds to AI investment with acquisition of InfoSum
WPP has been very busy. The global media holding company has bought InfoSum, a data collaboration platform. WPP recently inked ...
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Tag: marketing
Do brands need to disclose when they’re using AI?
If you’ve been around literally anything or any human lifeform in the past year, you’ve heard about AI. Especially if ...
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Life and strategy
It feels like a lifetime ago that I naively committed to delivering a newsletter every two weeks. How I assumed ...
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Deepfakes: South Africa’s new digital threat
Imagine waking up to a video of the President announcing a national emergency that never happened. Or a CEO admitting ...
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Media Moves: Publicis Groupe Africa welcomes new Le Cubs, Roger Goode joins Good Hope FM, FAME Week Africa announces free access Buyers Badge
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: Fuelling the ...
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Here’s a marketing secret: outcomes are in
Today’s marketers – particularly for SMEs - are finding that long-term gains are lost in the pursuit of undefined 'vanity ...
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