Ad agencies at a crossroads
As most industries around the world are going through numerous changes pertaining to advances in technology, full-service advertising agencies have ...
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Tag: marketing
South Africa’s sixth wave SCOPEN study set for May
A key objective of the SCOPEN research set for 2025 is to interview more marketing professionals from more companies from ...
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Dentsu Kenya CEO Chris Madison steps down
After a transformative 10 years at the helm of dentsu Kenya, Chris Madison is stepping down as CEO, marking a ...
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Making a case (study) for mobile advertising
Advertising has been a cornerstone of business for as long as commerce has existed. It has converted, adapted and evolved ...
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Media Moves: Webfluential launches evolved platform to empower Africa’s creator economy, 5 Drive gets high, Financial Narrative launches International Agency Network
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: Webfluential launches ...
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What is necro-branding?
Do you own any memorabilia depicting Elvis, Princess Diana, David Bowie, Prince or Michael Jackson? Perhaps a beloved t-shirt, a ...
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