Ho ho holiday spend: Maximising your festive campaigns with OOH
The festive season has officially arrived – and South Africans are set to spend. According to Wonga’s sixth annual Summer ...
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Tag: marketing
Cracking the code of green claims: Ensuring truth and transparency
Public concern over environmental issues has driven demand for products that minimise harm to, or positively affect, the environment. Consumers ...
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Decoding modern masculinity
The ideals of masculinity have often been shown as monolithic, offering a very narrow range of attributes and expected behaviours. ...
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Media Moves: New SAQA-approved higher certificate in advertising qualification, Eben Etzebeth extends partnership with Berocca, Arena Holdings and Mzansi National Philharmonic Orchestra announce formal partnership
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: New SAQA-approved ...
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Bridging the gap between innovation and authenticity
At the forefront of the challenges and opportunities emerging in the digital media space, Kalyn Fagan outlines the critical need ...
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What does it take to stand out in a noisy but bland world?
I play a game with my 10-year-old on the way to school to alleviate the monotony of traffic. She calls ...
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