Celebrity brands: Why fame alone isn’t enough to keep them afloat anymore
Over the past decade, there has been a significant rise of celebrity brands. Recent data from NielsenIQ, a global marketing ...
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Tag: marketing
Monks acquires 25% stake in Hoorah
Global advertising and marketing services company Monks, founded by legendary media man, Sir Martin Sorrell, has bought a 25% stake ...
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Precision boost: Mastering search marketing on Google and Bing
As a dentsu Performance Team Lead, I’m eager to reveal how we harness the power of Google and Bing to ...
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Master the mindset beyond the title
When leadership is defined solely by a position, it can create a narrow perspective that overlooks the true essence of ...
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Keeping up with the relentless pace of digital marketing
Struggling to keep up with the relentless pace of digital marketing? You’re not alone. Businesses today are under pressure to ...
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Awards Wrap: Climate Media Awards launched for community media, Solid Gold wins six at Podcast Awards, Death in the Heartlands up for Sports Documentary of the Year in London
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media. ...
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