Strategies to maximise return on ad spend this retail season
South Africa’s year-end retail season has officially kicked off, and with Black Friday, the December holidays, and Back to School ...
Read moreDetails
Tag: marketing
Media Moves: Provantage launches LEAP, News24 names Jerusha Raath as new publisher, RAPT Commerce launches a game-changing solution for emerging market retailers
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: LEAP by ...
Read moreDetails
Celebrity brands: Why fame alone isn’t enough to keep them afloat anymore
Over the past decade, there has been a significant rise of celebrity brands. Recent data from NielsenIQ, a global marketing ...
Read moreDetails
Monks acquires 25% stake in Hoorah
Global advertising and marketing services company Monks, founded by legendary media man, Sir Martin Sorrell, has bought a 25% stake ...
Read moreDetails
Precision boost: Mastering search marketing on Google and Bing
As a dentsu Performance Team Lead, I’m eager to reveal how we harness the power of Google and Bing to ...
Read moreDetails
Master the mindset beyond the title
When leadership is defined solely by a position, it can create a narrow perspective that overlooks the true essence of ...
Read moreDetails
