Bringing a human touch to B2B marketing by working with influencers
The world of business-to-business (B2B) sales and marketing has changed dramatically over the past decade. The tried-and-tested approaches of trade ...
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Tag: marketing
Why marketing for good keeps getting better
Here I am, standing at the front of a conference room full of expectant faces in a complete cold sweat. ...
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Awards Wrap: PRISM Young Voices applications open, meet the winners of the Veuve Clicquot Bold Woman Award and Bold Future Awards, Introducing the finalists of the 2024 Santam Women of the Future Awards
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media. ...
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Dissecting the innovation gap in agencies
Before we go any further, let me be clear: I love ad agencies. I grew up in them, had some ...
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The Olympic Games: a global stage for local brands
South Africa's history at the Olympics reads like a long love letter from a sports-mad nation. Since we first competed ...
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Media Moves: Cinema attendance surges on back of strong content, Bonang set to dazzle with new series
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: AFCON 2024 ...
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