Mass vs niche marketing to Gen Z
When discussing Gen Z, it’s easy to get caught up in the discussion around mass versus niche targeting. As a ...
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Tag: marketing
The influencer impact
The global influencer marketing industry is set to grow to an astonishing $22.2 billion by 2025. If anyone ever doubted ...
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Media Moves: Cape Town Film Permit Office records increase for winter months, Rogerwilco announces new hires
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: Film permit ...
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What do I do now that I have become the ‘challenged’ and need to respond to the feisty young start-up?
A few months ago, I was in a meeting with the strategy chief from a leading agency who vehemently confronted ...
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Awards Wrap: V&A Waterfront launches Neighbourhood Awards, winners in SA’s Product of the Year Awards, IAB Bookmarks tickets on sale
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media. ...
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Over two million views … and counting
I’m Alexander Brand, the Creative Editor at Rogerwilco, a home-grown South African medium-sized digital marketing agency. Less than three months ...
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