Tag: martech

Marketing technology is being disrupted again as it is every year. But this time, the disruption isn’t happening in your ...

Worried your campaign isn’t landing? Before you blame the creative, the offer, or the platform, take a closer look at ...

In the African context, digital transformation is often misunderstood as just a matter of adopting new tools or platforms. But ...

Imagine stepping into a marketplace that's as vibrant and diverse as a rainbow, where each colour represents a different culture, ...

Adtech organisations sit at the very edge of innovation and the evolution of marketing. Artificial intelligence (AI), machine learning, the ...

Digital may have seemed the sustainable alternative to print, but even that now needs conscious strategy and action to offset ...