Tag: Max Kalehoff

When it comes to brands on Facebook, the past few years reflect hype and a competitive race to acquire the ...

"Twitter is a frenemy," said Jeff Zucker, CNN's new president, as reported by MediaShift. Jeff Zucker was describing the cable ...

“What will advertising look like in 2020?" That was the question posed to me by Jerry Wind, professor of marketing at ...

Marketers are remembering this year’s Super Bowl as the one where a power outage created an unprecedented, awkward silence that ...

Nike is moving its social media operations in-house, away from several blue-chip digital and branding agencies, says  Max Kalehoff. According to ...

Is online research valid? Could it be even more valid than other traditional techniques? Max Kalehoff takes a look. The answer ...