The operating nature of digital media ad serving makes ad viewability a reality in digital media, and the industry should be accountable for ad viewability. Read more
Michelle Meyjes, CEO of media agency GroupM, spoke to Britta Reid about running four leading media brands and her pleasure in mentoring protégés. Although South African media agencies are ov... Read more
I was at a slight loss for words when I was asked if I would pen a South African version of an article about media buyer do’s and don’ts. There was much agonising, complete with thoughts of... Read more
Women are under-represented in the media industry’s boards and at senior management level, but does this detract from the success of the industry? Beth Shirley finds out. If you open the mos... Read more
