South African brands must guard against paid media ‘workslop’
Marketing leaders are facing growing board pressure to use more AI – often without any supporting rationale. However, when it ...
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Tag: media agencies
Communication strategy has never been more critical, or more endangered
Communication strategy is the living instruction manual that translates a brand’s positioning (who you are and why you matter) into ...
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People before process
In the media industry, process often becomes the holy grail. We measure, we optimise, and we automate, until the humanity ...
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Valuable and credible: MOST Awards survey is live
The MOST survey was released on Friday ... and researcher Brad Aigner from Freshly Ground Insights already has 50 completed ...
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MOST Awards postponed to deliver a new-look event in 2025
The annual MOST Awards will be postponed for 2024, as the organisers embark on a strategy to enhance the event ...
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Uncomfortable truths
Deirdre King left her comfort zone for the unknown world of radio – as the pandemic hit. Now, Jacaranda FM’s ...
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