Social media has seeped into virtually all aspects of modern life. The vast social media universe collectively now holds 3.8 billion users, representing roughly 50% of the global population.... Read more
M&C Saatchi Abel says the world has changed, and agencies need to step up to the challenge. As the economy stutters back to life, and brands try to position themselves for a post-pandemi... Read more
Agencies – stop acting like the Godfather. The media owners are just trying to do their jobs. Media owners – work with us. We know what our clients want. Don’t break trust by trying to circu... Read more
Mahlodi Legodi is the founder of FR Communications, which stands for 'Fellow Royals'. Why not, when she is the 'queen of PR'? Read more
The first half of 2020 has put a spotlight on the business of information and entertainment. The world has turned to media, entertainment and platform companies and the industry has been cha... Read more
When it comes to creating content that eliminates tune-out factors and adds to listening pleasure, you owe it to yourself, your clients, your listeners, your station and, not least, your sha... Read more
