It’s all done with mirrors: Pass the Smarties
In the past week, much has been made in the media press of shifts in the pattern of media investment ...
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Tag: media inflation
These are the five questions we ask this time of year
Is the biggest trend adequately planning for the 'cookiepocalypse'? Yes. Is it the creation of programmatic media buying for non-digital ...
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Media inflation: Maximising ad value in a tough economy
A look at maximising advertising value in a tough economic climate. It’s that time of the year again when many agencies ...
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Media inflation: Tighten belts, watch the culling, and make it out of tough times
When I received my Media Inflation Watch email from Mike Leahy, I was concerned to see what’s happening considering the ...
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ABC: ‘Outlook for ad spend slightly negative…’
The Audit Bureau of Circulations (ABC) is releasing its latest figures today, reporting on the last quarter of 2011. In ...
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