Africa rising… but not without a well-articulated vision
There’s no single simple recipe for success to unlock the 'famed' commercial opportunity this amazing, vast African continent offers. And, ...
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Tag: media investment
The perils of foreign owners
Do foreign media owners exploit local media? Back in 2009, local media reported that Irish businessman Tony O’Reilly’s Independent News ...
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Path to Persuasion wave two a ‘powerful tool’ for planners
The groundbreaking Path to Persuasion research done by Ads24 last year has been boosted by new information gleaned as a ...
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Making a strategic case for media audits
Why should advertisers audit their media? The overall answer is simple, says Johanna McDowell. Clients need to manage their media ...
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