Are brands wasting millions on content?
In today’s hyper-digital world, content is everywhere. Brands are producing more than ever before—videos, blogs, reels, emails, podcasts, you name ...
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Tag: media investment
Digital transformation: Shaping Mediamark for the future
Investing in radical digital transformation has been one of the best decisions Mediamark has made. Over the last four years, ...
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Return of Brian Lesser: ‘Back to the Future’ for WPP
It was really nice to see the announcement on Thursday from WPP that Brian Lesser, a longtime ad and ad-tech ...
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These are the five questions we ask this time of year
Is the biggest trend adequately planning for the 'cookiepocalypse'? Yes. Is it the creation of programmatic media buying for non-digital ...
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Media beyond the numbers: What is the media equation?
The pressure is on, for South Africa and the media as the Gross Domestic Product GDP deceased in the Q1 ...
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Celia Collins is the new director of Amplifi
Celia Collins has been appointed as director of the South African division of Amplifi, the global media innovation and investment ...
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